Jessica McDaniel

Event Marketer

Tar Heel Basement Systems

Groundworks Creates New Role to Lead Employee Training and Cultural Development

Tri-city 40 Under 40 Winner Jackie Hoffman Named to Position

Winston-Salem, NC - April 18th, 2018 By Jessica McDaniel

Jackie Hoffman, Director of Training and DevelopmentVirginia Beach, VA (April 18, 2018) – Groundworks, the nation’s largest foundation services company, has named Jackie Hoffman as Director of Training and Development. She will be responsible for advancing company culture and increase employee engagement across the Groundworks’ brands.

“I’m honored to be selected for this position. This is really an opportunity to make the whole greater than the sum of its parts,” Jackie said. “I’m most excited about being able to celebrate and honor the good works of our employees and promote excellence. I’ll also have the opportunity to further our charitable activities within the communities we serve, something I’ve always been extremely passionate about.”

Jackie’s responsibilities will include training, enhancing employee retention strategies, improving employee communication channels, and spearheading community involvement for all Groundworks brands. “Basically, my job is to find ways to make our employees and our customers even happier,” said Jackie. Previously, Hoffman held dual roles as Director of Marketing and Director of Human Resources for Tar Heel Basement Systems, a Groundworks subsidiary in North Carolina.

“Jackie has a passion for helping people and communities,” Cary McGuckin, CMO, Groundworks, said. “This role allows her to focus that passion on developing a comprehensive program across all of our brands. Having a highly engaged, knowledgeable and happy workforce ensures we deliver the highest quality of work to our customers, which drives business growth and profitability.”

Hoffman graduated in 2008 from Appalachian State University, where she played on the Mountaineers Women’s Soccer Team. “I credit much of my professional success to a background in competitive sports,” Jackie said. “It taught me discipline, mental toughness, structure, and the importance of teamwork above all. This will help me in my new journey as Groundworks’ Director of Training and Development.”

“Jackie’s great attitude, enthusiasm, and people-skills are perfect for the challenge of this new role,” Matt Malone, CEO, Groundworks, said. “As the company continues its accelerated growth, it’s extremely important for communication and cultural consistency throughout multiple branches in different states.”

Hoffman will be based out of North Carolina at Groundworks’ Tar Heel Basement Systems location. She will stay busy traveling regularly to the other branches throughout Virginia, North Carolina, South Carolina, and Indiana.

About Groundworks

Groundworks is a family of companies that specialize in residential foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. It is the nation’s largest foundation repair company with its corporate office headquartered in Virginia Beach, Virginia. Groundworks is comprised of Indiana Foundation Service, JES Foundation Repair, Mount Valley Foundation Services, and Tar Heel Basement Systems. Celebrating 25 years in business, the company has helped over 70,000 homeowners protect their greatest asset, their home. Groundworks operates out of eight offices that serve Virginia, Maryland, North Carolina, West Virginia, Indiana, South Carolina, and Georgia.  The company has been named to the Fortune 5000 Fastest Growing Companies, Virginia Chamber of Commerce Fantastic 50, Inside Business Roaring Twenty, and Best Places to Work. For more information about Groundworks, please visit

About Tar Heel Basement Systems

Tar Heel Basement Systems, established in 2003 and based in Winston-Salem, North Carolina, specializes in residential foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. Recently awarded 2017 US Chamber of Commerce Small Business of the Year and ranked on North Carolina’s Fast 40 list, Tar Heel is the largest foundation repair company in North Carolina. Now, a subsidiary of Groundworks, Tar Heel Basement Systems will be expanding from greater Winston-Salem throughout the entire state of North Carolina.

For more information about Tar Heel Basement Systems please visit


Groundworks Media Contact:

Eric G. Lackey

Public Relations Director

Phone: 877- 537-9675

Cell: 757-754-1058

Email: [email protected]

About the author
Jessica McDaniel is the Senior Brand Ambassador at Tar Heel Basement Systems; authoring website blogs, video and widget content, as well as social media postings. You may see Jessica out at one of the many festivals or home shows that the company participates in as she loves to interact with the community. She lives in Lexington, the BBQ Capital of NC, with her fiancé and rescue pets.