Jeff Knabenshue joins Tar Heel Basement Systems to Lead Brand expansion throughout North Carolina

Seasoned industry professional selected for high-level sales management position to lead North Carolina subsidiary of Groundworks, LLC

Winston Salem, NC - March 27th, 2018

Jeff Knabenshue, Sales Team LeadGroundworks, the nation’s largest foundation services company, has hired Jeff Knabenshue to lead the sales team at its Tar Heel Basement Systems (Tar Heel) branch in Winston-Salem, NC. Knabenshue left his sales management position at a Denver, Colorado-based foundation repair company to relocate to North Carolina for the opportunity. “I was compelled by their vision and strategy for growth,” Said Jeff. “I’m ecstatic to be offered the once-in-a-lifetime opportunity to lead such an exceptional sales team. The branch is poised for tremendous growth throughout the region, and I’m thrilled to be a part of it. On a personal level, I now feel my career truly has a path forward.”

Knabenshue was previously Sales Manager at Complete Basement Systems of Colorado and helped the company more than triple their size in three years. Prior, Jeff served as Regional Sales Manager for Jani-King and Sales Consultant for Lennar, both international corporations.

“Jeff’s experience, industry expertise and track-record in sales management make him the perfect choice to lead the charge at Tar Heel Basement Systems,” Pete Burgess, CEO of Tar Heel said. “Our goal is to make Tar Heel the brand leader in North Carolina and Jeff’s the type of talented and passionate leader who can make it happen,” said Matt Malone, CEO of Groundworks.

“Once I was able to see their culture, vision, and commitment to their customers, moving my family from Colorado to North Carolina was an easy decision. I’m excited about the future of the company and my family,” said Jeff.

After completing extensive training at Groundworks University in Virginia Beach, VA, Knabenshue will begin managing his Winston-Salem team of sales professionals.


About Groundworks
Groundworks is a family of companies that specialize in residential foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. It is the nation’s largest foundation services company with corporate offices in Virginia Beach, VA. Groundworks is comprised of Tar Heel Basement Systems, JES Foundation Repair, Indiana Foundation Service, and Mount Valley Foundation Services. Celebrating 25 years in business, the company has helped over 70,000 homeowners since 1993. Groundworks subsidiaries operate out of eight offices that serve Virginia, Maryland, North Carolina, West Virginia, Indiana, South Carolina, and Georgia. The company has been named to the Fortune 5000 Fastest Growing Companies, Virginia Chamber of Commerce Fantastic 50, Inside Business Roaring Twenty and Best Places to Work. For more information about Groundworks, please visit

About Tar Heel Basement Systems
Tar Heel Basement Systems, established in 2003 and based in Winston-Salem, NC, specializes in residential foundation repair, crawl space encapsulation, basement waterproofing, and concrete lifting. Recently awarded 2017 US Chamber of Commerce Small Business of the Year and ranked on North Carolina’s Fast 40 list, Tar Heel is one of the largest foundation repair services companies in North Carolina. Now as a subsidiary of Groundworks, Tar Heel Basement Systems will be expanding from greater Winston-Salem throughout the entire state of North Carolina. For more information about Tar Heel Basement Systems please visit