Jessica McDaniel

Jessica McDaniel

Hi, I’m Jessica!


I’m the welcoming face you see at events. I was born and raised in the Lexington area of North Carolina. I have a love for remodeling houses and bringing life back into a house and making it a home! That is how I came to be a part of the team here at Tar Heel Basement Systems. I have over 10 years experience in customer service and 5 years of that was working in the catering and wedding industry, allowing me to gain experience in marketing, event management, and hospitality. I am currently working on my Associates in Business Administration to back up those years of experience!


While I’m not working, I enjoy hosting cookouts with friends and family, road trips, being outdoors, and finding the next best hidden gem at area yard sales.


I look forward to seeing you at area festivals and events!

Jaimie Hooker

Jaimie Hooker

Hi, I’m Jaimie!


I was born and raised in Valle Crucis, NC near Boone where I currently reside today. Prior to working at Tar Heel, I was the Operations Manager of Wyndham Hotel for 3 years and before that I grew up in the home improvement industry as my father is a licensed GC. My experience in the hospitality and tourism industry gave me the skills necessary to provide the best possible customer service to homeowners in need. I joined the Tar HeeI family after meeting Pete Burgess, the founder of THBS in 2013 and learning of what a great opportunity it would be for me.


I have been married for 7 years to my husband, Paul (who is also a proud member of the team) and we have 2 wonderful sons. When I’m not at a show spreading the word about our amazing company, I love being outdoors, spending time on our farm with my family, and stocking my honor-system produce wagon to provide my local community with fresh food.


I look forward to speaking with you and helping to solve your basement, crawl space and foundation problems.

Carolina Mota

Carolina Mota

Hi, I’m Carolina!

I am originally from California and moved to Winston Salem, NC as a child. I have a strong passion for helping others and was a private care nurse for a number of years. When I am not spending time with my four beautiful children and husband, you can find me studying for my nursing degree.

I look forward to meeting you at upcoming shows and events!

Janet Suarez

Janet Suarez

Hello, I’m Janet!

I grew up in Elizabeth, NJ and relocated to Clemmons, NC in 1997. I have been in Sales & Customer service for over 30 years. My previous experience gave me the opportunity to train with the best and gain the skills to be capable to strive to reach my goals while engaging with our future customers I meet during our shows and events across our service area.

During my time off I enjoy photography, crafting, vacation trips, football games with my husband Pedro of 16 years. My amazing son plays HS football here in the Triad area. I also have a 10 year old daughter, Sarah Bella. I can’t forget our adorable Bichon Frise, Snowy.

I look forward in meeting you at one of the many shows and events were are a part of! 

Shelby Dinkins

Hi, I’m Shelby!


I was born and raised in beautiful Winston-Salem, NC where I currently reside today. Prior to joining the Tar Heel team, I worked for years in customer service and I love working with people one-on-one. I also worked in our appointment center for a while before transitioning into the marketing department, during which time I gained knowledge on our services and the scheduling process. The thing that attracted me to Tar Heel most was the company culture and atmosphere.


When I’m not at a show spreading the word about our amazing company, I enjoy spending time with my fiance’ and our kids. You can usually find us in the water, at the pool, beach, lake, or river.


I look forward to speaking with you and helping to solve your basement, crawl space and foundation problems!